‘If you work in marketing kill yourself, no seriously kill yourself,’ so said the late comedian Bill Hicks. For a long time I thought there was some substance to this notion. Then I worked in marketing department and that advice suddenly seemed a bit extreme! Through managing teams, running sales campaigns and offers, writing reports and strategies, developing relationships with all levels of clients, generating copy, dealing with print and distribution and creating marketing plans it became clear that marketing for the right people is more important than doing nothing for the wrong.
These days I like to story-tell for the marketing world: interviewing founders of companies, the product’s journey from drawing board to shop floor, biographies, workplace histories, customer experiences and telling your stories for the newsletter, to name but a few.
Attractive copy brings paying customers. It’s the difference between people leaving your page and paying your wage.