Why Work with a Writer?
Posted On June 6, 2012
You might well wonder what are the benefits of working with a writer?
I often have thought that myself. Why would I employ me?
But when you get into it and see the differences between words that serve as a function and words that are borne out of good writing, well they speak for themselves.
Take one little word. A noun. A naming word. This has the power to brand a planet or open doors into another person’s world.
Words that are strung together coherently and creatively – using the right word at the right time in the right place – makes words the supreme mode of communication.
Why else use a writer?
Sometimes it is difficult to see what needs to be said when you are in the thick of it. Working with a writer gives you an outside ear and eye and a more objective perspective.
Being able to see things clearly, get to the heart of a story and then communicate it so it connects properly with people are just some of the key benefits a writer can bring.
It also makes saying those things that you do well a heaven of a lot easier!
Perhaps you want to move up to the next level but aren’t quite sure how to express that or which path to choose.
Or perhaps you’re a bit shy about bigging yourself up or feel awkward bragging or maybe you find it difficult to identify and express the killer sales angles about yourself and your enterprise.
It can work the other way too. Perhaps in your enthusiasm to persuade people, reach new markets or even just casually network the words come out too direct or the key message or theme is muddled.
Either way it doesn’t quite hit the target.
And we don’t want that. Do we?
So, for me, when I ask myself, ‘Why work with a writer?’ the biggest benefit (and joy of the job) is helping you find your voice to say something special.
When you do that, you feel confident that you can connect clearly, creatively and commercially with the world.
And that’s something we all want more of, isn’t it now?
Drop me a line for further information or to have a little natter about your needs.