‘If you work in marketing kill yourself, no seriously kill yourself,’ so said the late comedian Bill Hicks. As a teenager I thought there was some substance to this notion. Then I grew up and worked in a marketing department and that advice suddenly seemed a bit extreme 🙂 Through managing teams, running sales campaigns and offers, writing reports and strategies, developing relationships with all levels of clients, generating copy, dealing with print and distribution and creating marketing plans it became clear that marketing for the right people is better than doing nothing for the wrong.

These days it is all about social media which I do do, but don’t forget there is a great story telling element in marketing such as interviewing founders of companies, the product’s journey from drawing board to shop floor, biographies, workplace histories, customer experiences and telling your stories for the newsletter, to name but a few.

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