‘If you work in marketing kill yourself, no seriously kill yourself,’ said the late comedian Bill Hicks. As a teenager I thought there was some substance to this notion. Then I grew up and worked in a marketing department and that advice suddenly seemed a bit extreme 🙂 Through managing teams, running sales campaigns and offers, writing reports and strategies, developing relationships with all levels of clients, generating copy, dealing with print and distribution and creating marketing plans it became clear that marketing for the right people is better than doing nothing for the wrong.
These days it is a must that you have a web presence and a decent social media stream and these new modern day shop windows onto the world are great for telling and selling. They are an exciting and welcome addition in marketing to the tried and tested formulas of print runs, ad campaigns, interviewing founders of companies, the product’s journey from drawing board to shop floor, biographies, workplace histories, customer experiences and stories for the newsletter, to name but a few. Turn a concept into marketing tactics and a strategy for a winning campaign.